ICON – Advice for New Parents

NHS England has introduced a prevention programme from “ICON” which is aimed at new parents at the time of birth and in the first 6-8 weeks of a baby’s life. ICON stands for:

Step 1: Infant crying is normal and it will stop.

Step 2: Comfort methods can sometimes soothe a baby and the crying will stop.

Step 3: It’s OK to walk away if you have checked the baby is safe and the crying is getting to you.

Step 4 Never ever shake or hurt a baby

Step 5: ICON – Babies cry, you can cope.